Here and now in the UK, craft Beer is seen as being at the forefront of creativity, constantly evolving, experimenting. There’s no ‘rule book’ as such for craft beer, though there are some product and design cues that denote craft beer to consumers:
- Size of brewery – small batch / microbreweries / local (increasingly craft is becoming more mainstream and so the size of brewery is becoming less of a defining factor)
- Taste – known for bolder and more experimental flavours – hoppy, sours etc.
- Serve – 330ml cans and bottles alongside larger pours.
- Branding – lack of traditional design cues, more adventurous and artistic can and bottle label designs using bright and eye catching colours and artwork.
Browse a batch of eye-catching craft beer cans at Morrisons >>
Craft beer is known for having bolder, hoppier flavours and there is consistently a big emphasis on flavour and quality. It is most commonly available in smaller serves than traditional ale and lager, typically available in 330ml cans or bottles. Part of the reason for the smaller serves is the tendency for craft beer to have a higher ABV than other types. Craft drinkers are generally more experimental than ale or lager drinkers, and will constantly seek out new flavours and brands to expand their experience."