24 Hours In Farming is an annual event that shines a light on the great work British land and livestock farmers do from dawn to dusk every day. We want as many people as possible to be involved in 2019, by jumping on social media and getting to know the people behind our products.


24 Hours in Farming - starts 5am on 9th August

For 24 hours, the farming community will share posts that highlight the great work our British farmers do. 

Join us on Twitter and Facebook and see just how much work goes into producing the meat, poultry, veg and dairy produce you buy from Morrisons.

View our Farm24 page


Our Jersey Potatoes

From being prepped in potato boxes in October, planted in January and harvested in April, you can watch how our Jersey potatoes get from field to store in the video below. 



Why British Farming Is So Important To Us

A report by leading experts on global food issues, led by The University of Leeds’ Professor Tim Benton, shows that only 52% of food eaten in the UK comes from British farmers. That’s something we’re always looking to improve at Morrisons, and our partnership with 24 Hours in Farming is just one of the initiatives we’re supporting that will help give our agricultural industry the attention it deserves.

“Morrisons is already British farming’s biggest single customer and the publication of the report from Professor Benton makes us more determined to produce more of our food and source more from local British suppliers.”
Andy Higginson, chairman of Morrisons


Our British Tulips

Find out how our beautiful British tulips are grown in the video below. Mark Eves from Belmont Nurseries walks us through the process, right the way from bulb to bloom. 



Tell your story

Getting involved is easy - and you could inspire the next crop of farmers to make sure Britain carries on producing top quality vegetables, meat, poultry and dairy produce.


Find out more about the Daffodils we sell

In the video below, Nia Wiliams from Puffin Produce tells us all about the daffodils we sell in our Welsh stores. Keep watching to the end for Nia's top tips on keeping your daffodil arrangement looking fresh and beautiful at home for longer.