Morrisons continues support for CLIC Sargent this Childhood Cancer Awareness Month with an ice cream party for eight youngsters.


As part of Childhood Cancer Awareness Month (CCAM), Morrisons invited eight youngsters along to its Head Office this September, inviting them to become VIP ice cream tasters at a special party.

At the gold-themed tea (gold being CLIC Sargent's colour for CCAM) with balloons and decorations, the kids - who have had either had cancer or are siblings of young cancer patients - got stuck into a spot of taste testing on a range of ice cream flavours from supplier Froneri. They voted for the flavours they liked best, before each creating an ice-cream sundae for the buyers and suppliers to consider when creating new flavour combinations.






“We wanted to have a special celebration where these children could enjoy being just that – children. To be able to make them smile for a few hours was so worthwhile. We are delighted to be able to support this incredible and life-changing partnership with CLIC Sargent."
Rebecca Singleton, Director of Local Solutions at Morrisons

Nikki Rice, from Rotherham, brought her children Riley, 7 and Maddie, 3 to the party. “It was so lovely to see so many smiles from Maddie and Riley and the other children. They couldn’t wait to tell their grandparents what they had been up to. They keep calling themselves ice cream chefs”.



This Childhood Cancer Awareness Month, Morrisons and CLIC Sargent are helping young people with cancer cope with the costs of cancer. As part of our partnership, we have given more than 3,000 families financial grants, meaning parents have one less thing to worry about. You can help us reach more families by buying a gold ribbon in store for a suggested donation of £1.

Childhood Cancer Awareness Month Gold Ribbon