We first announced the search for more local food and drink makers in February after research found that customers want to see more food and drink made and produced ‘just down the road’ from their communities.
Earlier this year we told you all about our search for local foodmakers. We’re still tasting our way around the country to find local suppliers who could make it onto our shelves, but the first regionally produced gins, biscuits, milk and other foods we’ve discovered on our travels around the UK have now landed in Morrisons stores across our home county of Yorkshire.
75 Yorkshire suppliers applied to take part in the Morrisons Local Foodmakers programme this spring, and the top 20 were then invited to our event at Keighley Town Hall, West Yorkshire in March - where they met Morrisons customers, buyers and the local Women’s Institute.
Now, the first three local food and drink makers shortlisted as potential Morrisons suppliers have been selected to be listed in stores around Yorkshire:
- Masons Gin - in 133 Morrisons stores from 19th June
- Grandma Wild’s Biscuits - in all Yorkshire stores from 26th June
- Parrs Foods - in all Yorkshire stores from 3rd July
Earlier this month, Sheffield dairy farm ‘Our Cow Molly’ also entered three local Morrisons stores. The local businesses will be stocked alongside Yorkshire products already ranged in Morrisons, such as Wakefield Rhubarb, Bradford parkin and Yorkshire ham.
"Morrisons is a Yorkshire business with over 20,000 colleagues in Yorkshire. Our customers tell us they want to see more local food and drink in our stores and this programme aims to do just that. At our event in Keighley in March, we saw a great range of Yorkshire products and are delighted to welcome the first of our new local suppliers to our stores."
Danny Clee, Local Solutions Manager for Yorkshire
Keep your eyes peeled for more successful Yorkshire suppliers as part of the programme later this year - as well as other regionally produced food and drink frm across the UK.