From the 31st January 2022, we'll be scrapping ‘Use By’ dates on 90% of our own brand milk and encouraging you to use a simple sniff test to help to reduce food waste in the home.
Our own brand milk packaging will still include a 'Best Before' date, so you know when to drink it by to get the best taste. We're encouraging our customers to use a simple sniff test at home to check if their milk is good enough to consume after the 'Best Before' date. Unlike some other fresh products, drinking Morrisons milk after a ‘Best Before’ date is not a food safety issue.
If you have a smell or taste disorder, please continue to use the 'Best Before' date, which has the same duration as the 'Use By' date previously found on the bottle.
Milk is the third most wasted food and drink product in the UK, after potatoes and bread, with around 490 million pints wasted every year. And milk has the largest carbon footprint of these products because its production is so resource-intensive. One litre of milk can account for up to a whopping 4.5kg of CO2!