Happy Pride! We're proud to support our LBGT+ colleagues, customers and communities all year round. Keep reading for more on our Morrisons LGBT+ network, how you can help us support LGBTQ+ charity akt, plus tonnes of inspiration for your celebrations.

Our Morrisons LGBT+ Network

Pride Month is an important time for celebration and focusing our minds on supporting LGBT+ colleagues and customers, and the challenges they face. But this is something we're passionate about all year round. Our LGBT+ Network at Morrisons helps us to:

  • Spend dedicated time listening to LGBT+ colleagues to understand the challenges they face, and what they want to see from us.
  • Review our policies and ways of working to make sure they work hard for our LGBT+ colleagues.
  • Share meaningful stories with colleagues and customers at key times throughout the year like LGBT History Month, Trans Day of Visibility and IDAHOBIT
  • Develop a plan to create even more allies

All this and more helps us to celebrate Pride all year round.

How we've helped...

We're passionate about being a part of Pride Month with our colleagues, customers and communities. It's an important time to focus on celebrating the LGBTQ+ community and raising awareness of the issues they face. In particular, this year we've partnered with akt to help provide safe homes and support for young LGBTQ+ people by donating £15,000 from our Pride range, having also donated £10,000 from our Pride at Valentine's range and £12,500 from our Homelessness Appeal at Christmas.

Keep scrolling to check out this year's Pride range. Community Champions across our stores and sites will also be making donations to local LGBTQ+ charities and community groups.  We've also invited all our colleagues to host their own 'Pride at Morrisons' event earlier this month as a dedicated opportunity to celebrate with colleagues and customers.

But we know it's important we continue this support throughout the year. Our Community Champions will help local Pride event organisers with fundraising and donations of products - we also sponsor the Pride Festival in our home city of Bradford. The Morrisons Foundation also welcomes grant applications from LGBTQ+ charities. 

The Morrisons Foundation are proud to donate £3,450 to Cumbria LGBT Pride charity

The Morrisons Foundation recently supported Cumbria LGBT Pride charity with a donation of £3,450. The money will allow them to provide weekly craft activities for a whole year, to families with LBGTQ+ members. 

The charity's Trustee, Jane-ann Clark said:

“Cumbria LGBT Pride is well known for our annual Pride event, but we also support LGBT+ individuals and families all year. In this area there are often activities for adults and teenagers, but there is very little for younger children. We are therefore thrilled that thanks to Morrisons Foundation we will be able to offer some relaxed art and craft sessions for LGBT+ families with this age group”

Karyn Wood, Project Coordinator, Trustee and Treasurer added:

“Our sessions will give children more opportunities to see other diverse families, promoting early understanding of inclusion, whilst aiming to help nervous parents/carers to feel less isolated”

Get involved...

Look out for Pride celebrations across our 500 stores! Keep your eyes peeled as we share photos of what we've been getting up to over the month of June. In the meantime take a look at our colleagues from the West Midlands celebrating Birmingham Pride 2021. It was fantastic to celebrate Pride with our customers and communities.

Pride range

This year's Pride range includes gender-neutral t-shirts, rainbow sweet treats, flowers, and party items. Take a look at some of our range below.

Rainbow Heart Cupcake - £1.50

Pride Bouquet - £10

Pride Bouquet - £10

Absolut Vodka Limited Edition - £15.99

Rainbow Biscuit - £1


Progress Flag Cookie Recipe

We're excited to be working with Jake Graf for Pride this month. To help celebrate he came up with this delicious and sweet Progress Flag cookie recipe, which their daughter Millie thoroughly enjoyed 🏳️‍🌈

Get involved in all the fun with his recipe below and celebrate Pride this month.


  • 125g (4oz) unsalted butter, softened
  • 150g (5oz) caster sugar
  • Pinch of salt
  • Few drops of vanilla extract
  • 1 medium egg
  • 250g (8oz) plain flour
  • Red food colouring
  • Purple food colouring
  • Blue food colouring
  • Orange food colouring
  • Yellow food colouring
  • Green food colouring
  • Chocolate (brown) frosting tube
  • Black frosting tube
  • Baby pink frosting tube
  • Baby blue frosting tube
  • White frosting tube

You will also need: Baking sheets, lined with non-stick liners or baking parchment, 6 small bowls.

Get cooking with these easy steps:

  1. Before you start preparing your Progress Flag cookie mixture, set the oven to 160°C/320°F/Gas Mark 3.
  2. Cream together the butter, sugar, salt and vanilla extract until the mixture is light and fluffy. You can refer to our how to cream butter and sugar guide here to ensure you’re creaming correctly.
  3. Beat in the egg and then the flour until the mixture binds together to form a dough. If the dough is very soft, wrap it in a plastic bag and chill it until it’s firm enough to roll out.
  4. Evenly divide your dough into 6 balls. In a bowl, you will then use your food colouring to make one blue ball, one red, one orange, one yellow, one purple and one green. Roll these out to make slim 'sausages' (8mm diameter roughly), all of the same length.
  5. On a flat surface, line up the colours one on top of each other, creating a long rainbow flag shape. Red, then orange, then yellow, green, blue and finally purple. You can drag a fork across the top of this, to help 'meld' the doughs, so that your biscuits hold together when baked.
  6. Cut these into 6 smaller 'flag' shapes. Using a fish slice, flip over so the uneven side is face down on the lined baking sheets. If there is time, chill the shapes for 10-15 mins before baking.
  7. Bake the biscuits in the centre of the oven for 15-20 mins, or until the cookies start to turn golden at the edges. Remove the baking sheets from the oven.
  8. Leave the cookies to cool for a few mins on the baking sheets, then transfer them to a wire rack to cool completely.
  9. To decorate, use your tubes of frosting and a thin nozzle. Start with a triangle of white in the centre of one end. Remember, red goes at the top! Then carefully pipe pink frosting around that first triangle. Then blue, then brown, then black. For reference, see our biscuits or search online for 'Progress Flag'!

Pride Rainbow BBQ

A Pride rainbow BBQ? Yes please! Especially with this sunshine ☀️🏳️‍🌈

We’ve loved working with Daddy and Dad (@daddyanddad) on our biggest campaign for Pride this year and what better way to celebrate than with a BBQ? Inclusive of our meat free ultimate burgers, meat free sausages and a rainbow salad!

See the full rainbow salad recipe and BBQ products below - all available in store.

For the BBQ:

  • Best 6oz Meat Free Ultimate Burgers - we recommend these are fried on each side for a few minutes before BBQ
  • Best Meat Free Sausages
  • Cypriot Halloumi
  • Peppers - red, yellow, green

For the rainbow salad:

  • Assorted tomatoes
  • Radish
  • Orange pepper
  • Yellow pepper
  • Red (purple) cabbage
  • Baby spinach


  • Best brioche buns
  • Finger rolls
  • Monterey jack slices
  • Honey and mustard dressing
  • Watermelon
  • Low alcohol cider

Pride Rainbow Fudge Recipe

Wow, how incredible does From Wife To Life's (@FromWifeToLife) Rainbow Fudge recipe look?! A totally fudge-tastic recipe which you can make at home to help you celebrate Pride this month.

It’s a super quick and easy to make recipe, which means you can get your children involved in some fun Pride activity this month as well! 🌈


  • 500g of white chocolate
  • 1 can of condensed milk
  • Food colourings
  • Sprinkles


  1. Add the condensed milk to a pan, followed by the chocolate
  2. Stir on a medium heat until all the chocolate melts
  3. Once melted and thoroughly mixed together, spread the mixture equally between five bowls
  4. Add the food colourings into the five different bowls
  5. Layer your coloured mixtures into a tin lined with baking paper
  6. Sprinkle on your decorations and pop into your fridge until the fudge is set

TA DAH…. You’ve got yourself plenty of Pride Rainbow Fudge!