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We're thrilled to share some fantastic news celebrating our deep-rooted relationship with British farming and the incredible journey food takes from field to fork. Get ready to see a familiar face (or two!) alongside our name, because Morrisons is proudly sponsoring all four seasons of Prime Video's hit UK Original series, Clarkson's Farm!
At Morrisons, we've always advocated for British farmers and the exceptional quality of their produce. Just like Jeremy, Kaleb, and the team at Diddly Squat Farm, we believe in the hard work, dedication, and passion that goes into producing the food that ends up on your table.
We're proud to be British farming's biggest direct supermarket customer, working directly with growers and producers nationwide. This sponsorship is a natural extension of that commitment, shining a light on the realities and rewards of British agriculture.
Just like the focus on quality produce at Diddly Squat, we're dedicated to bringing you the freshest, highest-quality food in our stores. You'll see this reflected in our new advertising campaign, which playfully highlights the journey our food takes before reaching your trolley.
Let's be honest, Clarkson's Farm is entertaining! We hope our partnership brings a smile to your face with our fun new TV idents featuring farmyard animals mimicking our in-store announcements. Keep an eye out during each episode!
Get ready for an unmissable few weeks of Clarkson's Farm, now brought to you by Morrisons! This beloved series takes you right into the heart of Jeremy Clarkson's Diddly Squat Farm, offering a surprisingly honest, often hilarious, and always heartwarming look at the realities of British farming. You'll follow Jeremy, alongside the ever-patient Kaleb Cooper, business savvy Lisa Hogan, and lovable land agent Charlie Ireland, as they navigate the unpredictable world of agriculture, from challenging weather and tricky livestock to ambitious new projects.
In this highly anticipated fourth series, Jeremy is taking on his most ambitious project yet: to buy a pub to reignite his "Farm to Fork" restaurant vision. But as you can imagine, the road to becoming a landlord isn't straightforward! With new faces, new livestock, and new machinery arriving at the farm, life at Diddly Squat is busier than ever. You'll also see Kaleb embarking on a nationwide tour, and Lisa developing new product lines, leaving Jeremy to sometimes (hilariously) go it alone. It's a genuine portrayal of rural life, packed with triumphs and tribulations, and plenty of laugh-out-loud moments.
We're incredibly excited to be the exclusive sponsor of not just the highly anticipated fourth season, but all previous seasons too, making it the perfect time to binge-watch from the very beginning!
Here's everything you need to know so you don't miss a moment:
The first four episodes of Season 4 launch on Prime Video on May 23rd.
Two more episodes will air on May 30th, followed by the final two on June 6th.
Look out for our exclusive 10-second ident at the start of each episode – "Clarkson's Farm, brought to you by Morrisons." You'll also see our brand new 30-second advert during the first commercial break.
If you've missed previous seasons, now is the perfect time to dive in, as Morrisons is sponsoring all episodes from Seasons 1 to 4!
Our love for British agriculture runs deep, extending far beyond this exciting sponsorship. We're incredibly proud to be the biggest supermarket buyer of fresh food directly from British farmers, growers, and fishers. Learn more about our support for farmers at our Morrisons Farming site.
We work hand-in-hand with dedicated farmers and growers all year round, who are passionate about bringing the very best to Market Street. So, when you choose our fresh, seasonal produce, you're not just getting something delicious, you're also making a sustainable choice that directly supports our hardworking British farming community. Here are just a few more ways we champion them:
So, as you settle in to enjoy the latest from Diddly Squat Farm, remember that shopping at Morrisons helps support British farmers, just like Jeremy and Kaleb. Head down to our Market Street, where you'll find an abundance of fresh, high-quality produce, much of it sourced directly from British farms and expertly prepared by our skilled butchers, fishmongers, and bakers. It's the perfect way to bring the best of British farming from our aisles to your kitchen!
We'd love to hear what you think! Share your thoughts on our partnership with Clarkson's Farm and how we support British farmers across the nation using #MorrisonsFarming on social media. Thank you for being a Morrisons customer and for joining us in backing British agriculture. We hope you enjoy Season 4 of Clarkson's Farm!
