Sam's social media makeover
Morrisons is banding together with CLIC Sargent this World Cancer Day – and has undergone an artistic transformation on social media to mark the event on Sunday 4th February.
The World Cancer Day social media artwork - which will appear on Morrisons Facebook and Twitter pages all this week - was created by 12-year-old Sam Brown, who is currently undergoing treatment for leukaemia. It was designed in support of Morrisons’ charity partner, CLIC Sargent – the UK’s biggest charity supporting children and young people with cancer.
Sam, who lives with his mum in York, was asked to design the new social media artwork after his CLIC Sargent social worker noticed his talent for drawing.
Rory Traynor, Account Manager at CLIC Sargent, said: “Dalvir, Sam’s social worker, showed us his drawings and we were blown away. He has such a great gift, so when Morrisons asked if any of our young people would be interested in creating a design for World Cancer Day, we instantly thought of Sam.”
This year, CLIC Sargent is calling on people to ‘band together’ for young lives facing cancer by buying a Band Against Cancer wristband, available now in all Morrisons stores. The bands are available in teal, pink and grey - the colours Sam chose for his drawing - for a suggested £2 donation. Find out more here and get your band today.
“Donating and getting your Band Against Cancer wristband for World Cancer Day just says 'I care' and 'I'm on your side' and helps CLIC Sargent reach these families to provide practical, emotional and financial support.”
Kate Lee, CEO at CLIC Sargent
Band Against Cancer wristbands are available in all Morrisons stores now, and nationwide fundraising events will take place in stores and offices on the day itself.