We guarantee to our customers that we will not be beaten on price by other supermarkets on our “Unbeatable Price” products. Look out for the Unbeatable Price logo instore/online or find the latest list of Unbeatable products here.

Click here to view the full product list > 

Unbeatables - Terms & Conditions

Q1: What are Unbeatable Prices? 

This is a supermarket price match where we will be the same price (or cheaper) on selected products at Morrisons against comparable Tesco, Sainsbury's, Asda, Aldi & Lidl products.

Q2: What products do we match? 

We match products with comparable eating or usage occasions for own-brand products and identical branded products. 

Q3: What prices do we check? 

We match the individual advertised price of each product, excluding any promotions, multi-buy offers, loyalty card prices and in-store only promotions. We check the price of selected comparable products in-store and/or online in England, Scotland and Wales twice a week, the price most often found is matched. We do not compare in Northern Ireland. Alcohol product prices are compared in England only due to minimum unit pricing in Scotland and Wales, but the Morrisons price in Scotland and Wales will either be the same as the price in England or the price set by minimum unit pricing.

Q4: How do we check prices at other supermarkets? 

Prices to Aldi and Lidl are checked and matched in store and/or online on selected comparable products twice weekly and where necessary matched on a pro-rata basis. Prices to Tesco, Sainsbury's and Asda are checked and matched online twice weekly and in-store once a month and where necessary matched on a pro-rata basis.

Q5: Where can I find Morrisons Unbeatable Price products? 

The number of products available in each store and online varies. The Unbeatables campaign is available in Morrisons supermarkets, online and click & collect. It is not available in Morrisons Daily, via Morrisons on Amazon or Deliveroo or other third parties. Products matched vary by week and are subject to availability. We reserve the right to amend or remove Unbeatable Price products or remove or amend the Unbeatable Price offer at any time.