Morrisons adds Wonky Rhubarb to ‘Naturally Wonderful’ range

You can now find wonky rhubarb at Morrisons - fresh from Yorkshire’s Rhubarb Triangle - at just £1 for a 500g bundle.

Our Wonky Range Is Growing All The Time

The latest addition to our growing Wonky fruit and veg range, rhubarb is considered ‘Class 2’ when the stalks are wind-scarred, come in different shapes, and may have some minor cosmetic blemishes. However, the unusual short, long, thin or kinky stems (which would usually be discarded from the crop) taste just as good as the standard rhubarb.

Wonky rhubarb range helps farmers who are now able to sell their whole crop to Morrisons – 40% of which might previously have gone to waste

Wonky rhubarb arrives after Morrisons’ recent promise to sell more wonky, over-sized, under-sized and blemished seasonal fruit and veg after listening to customers’ continuing concerns about food waste.

Why Is The Rhubarb Wonky?

Wonky fruit and veg occurs for a number of reasons, such as poor weather conditions. Products will have been selected from farmers’ crops because they are mis-shapen, have skin blemishes or growth cracks, or are much smaller or larger than average. In most cases, Wonky will taste the same as Class One veg, and enables growers to sell their whole crop and therefore reduce edible food waste.

“No-one likes to see good food go to waste. As a business with Yorkshire roots, we’ve got a soft spot for
Yorkshire rhubarb and we want as many people as possible to give it a try - our wonky range helps farmers reduce waste and at the same time helps customers to save money on their shopping.”
Drew Kirk, Head of Fruit at Morrisons

What Is The Yorkshire Rhubarb Triangle?

The Rhubarb Triangle in Yorkshire lies between Wakefield, Morley and Rothwell (though originally covered Leeds, Bradford and Wakefield). All Morrisons Rhubarb comes from this area, and because we buy the whole crop, our wonky rhubarb is fresh from this 'protected' Yorkshire region too.

Click for more information about our Wonky fruit and veg range >>