Alastair Ferguson, Carrot Farmer for Morrisons at Strawsons Farm said:
'The heavy rainfall this year has made harvesting very challenging. We’ve plenty of standard carrots for Christmas dinner - but also have a lot of wonky carrots. Carrots for Rudolph is helpful because it introduces customers to wonky, finds these carrots a home, and stops them being wasted.'
Andy Todd, Carrot Buyer at Morrisons said:
“We want to make it easy for our customers to enjoy these magical Christmas traditions. And at the same time we want to highlight that wonky carrots are just as tasty as perfect-looking carrots - to support our farmers.”
The tradition of leaving food and drink out for Father Christmas and his reindeer can be traced all the way back to ancient Norse mythology where children would leave out food for Sleipner, the eight-legged horse ridden by Norse God Odin, in the hope that he would stop by on his travels and leave gifts in return.
To revive other British festive traditions, Morrisons will also be giving customers Christmas Oranges for Stockings on Sunday 22nd December. The oranges will be given to parents along with a story-card telling the history of the tradition – so that parents can read it to their children ahead of the big day.
Morrisons Wonky Carrots are on sale at 50p for a 1kg from all Morrisons stores.