Morrisons will donate a pad for every pack of our own brand 'Morrisons Ultra' sanitary protection bought. The products will be delivered to FareShare to distribute to charities and community groups supporting women and girls, through its network of 21 regional centres in England & Wales. These charities will include schools, domestic violence refuges, family centres and homeless hostels.
Morrisons sanitary protection buyer, Jacqueline Claughton, said: “We know that some of our customers face the difficult choice between picking up the basics during their shop and buying sanitary protection. By working with FareShare we hope our donation will improve access to this essential product and make a difference to local women in the communities we serve.”
Morrisons pack per pad campaign is live in stores, running until 2nd December, and donations are valid on own-brand Ultra towels bought both online and in store.
Lindsay Boswell, FareShare CEO, said: “Even though FareShare’s primary objective is to get surplus food to charities supporting vulnerable people – the fact we support 10,000 UK charities puts us in a unique position to help redistribute other vital products as well where we are able to. These pads will help ensure vulnerable women and girls are not forced to choose between food and proper sanitary protection. We are proud to be partnering with Morrisons on their initiative"